Step by Step: From Spreadsheet to Name Badges An age-old way to connect with your subscribers on a more personal and emotional level is by sending them marketing emails tied to relevant holidays or seasonal themes. It gives you a chance to tap into the excitement surrounding these specific times of the year. Start by planning your email marketing calendar around important holidays and seasons. The most common holidays for ecommerce sales include Black Friday and Cyber Monday, Valentine’s Day, Halloween, Thanksgiving, Christmas, New Year’s, back-to-school, Mother’s Day, Father’s Day, and Independence Day. Add or remove any depending on what’s relevant to your brand. Next, write engaging subject lines that resonate with the occasion. It’s common to use festive visuals and include holiday-themed content or promotions. To guide this, you can easily import discounts into your email using the Squarespace email editor. Or tap Squarespace AI to help you draft some seasonally appropriate email copy. Make sure the email reflects the celebratory tone of the event and is considerate of all beliefs and backgrounds. Include clear calls to action (CTAs) that drive subscribers to your products or content. If you need help getting started, Squarespace has you covered with a Seasonal Category in the email template store, which regularly gets updated. ID Badge Design Ideas Create anticipation and drive traffic to your new content or products by keeping your subscribers in-the-know. You can import blog posts and products into your email editor, reducing the effort and time it takes to finish an email draft. Start by writing a compelling subject line that highlights what you’re announcing. Provide a brief but interesting description of the new content or product, emphasizing its value to your audience. If you want to build anticipation ahead of a big release, send a few hints or previews in the week or two before your announcement email. Include eye-catching visuals and a prominent CTA to direct subscribers to learn more or make a sale. Keep the email concise and to the point. Get our full checklist for marketing emails